Over the past few years the Toyota and Lexus brands have received several new models, but unfortunately Scion has been treated like the unloved step child with the only exciting model in its lineup being the FR-S sports car. Well Scion fans can start getting excited, since Scion Vice President Doug Murtha has confirmed that an all-new Scion is going to debut later this year at the Los Angeles Auto Show.
We don't know what new model is going to debut later this year, but it will reportedly be one of three new Scion models that are in the works. “These aren’t mid-cycle refreshes of anything in the lineup, they are three major changes." Murtha also stated “There’s no intention to radically shift the direction of the brand." There have been several reports about convertible and sedan versions of the FR-S, so the model that debuts later this year could be one of those.
Last year, Jim Lentz, CEO of Toyota's North America Region revealed that Scion needs to change its direction, which would potentially see the brand moving a bit up market by competing in the $20-25k range. "Today it's hard to find much value below $18,000 to $20,000," Lentz said. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product."
There have been some rumors that Scion could release a four-door coupe to compete against models like the Mercedes-Benz CLA. There's a possibility that the Scion lineup could get a new small SUV that would go head-to-head against models like the Jeep Renegade, Kia Soul and Honda HR-V.