For decades Chrysler has been positioned as the "luxury" brand under the Chrysler, Dodge and Jeep umbrella, but now that's about to change. Yesterday Fiat Chrysler' Automobiles' announced the the details of its five-year product plan, in which it revealed that Chrysler will lose its luxury label and will go head to head with mainstream brands like Chevy, Ford and Toyota.
Now that Chrysler will be a volume brand for the automaker, that means that new models will need to be introduced and the overlap with Dodge is finally over. Dodge is killing the Avenger and Grand Caravan, since it will take on a more performance oriented angle. So that means that the Chrysler 200 and Town & Country will soldier on as the midsize and minivan models for the FCA lineup. What else can we expect over the next five years?
Later this year the Chrysler 300 will get a refresh, but it's not known if it will be as extensive as its cousin, the 2015 Dodge Charger. Things will remain pretty quiet until 2016 when a new compact 100 sedan joins the lineup. It will most likely be based on the same platform as the Dodge Dart. Also in 2016 the all-new Town & Country will arrive, which will be followed by a plug-in hybrid version in 2017. A full-size crossover is also slated to arrive in 2017.
By 2018 a midsize crossover based on the 200 will arrive and an all-new 300 sedan will bow.